Every autumn, the Union Square Partnership hosts the Harvest in the Square, an evening of food, drink and entertainment that serves as the New York neighborhood’s biggest fundraising event. For the 24th Annual Harvest in the Square, the partnership sought to reinvigorate the event’s branding, balancing novelty and unexpectedness with the tradition and familiarity that participants, vendors, and the community look forward to each year.
CLIENT: UNION SQUARE PARTNERSHIP CREATIVE DIRECTOR: BEN GREENGRASS
SENIOR DESIGNER: WEDNESDAY KRUS
MY ROLE: GRAPHIC DESIGNER
MOTION DESIGN: JASON CHEN