The Dieline documents the full process of packaging - raw ideas, design, innovations, finished product and the future. The system uses playful packaging vernacular and a custom typeface: Dieline Sans.

On launch day the new website had increased visits by 156% with a sustained increase of 27% monthly.

AWARDS: 
ONE CLUB’S SHORT FILM-FESTIVAL WINNER FOR 60-SECOND FILM

STUDIO: JONES KNOWLES RITCHIE
CLIENT: THE DIELINE
CREATIVE DIRECTOR: JAMES TAYLOR
SENIOR DESIGNER: ESTHER LI
MY ROLE: GRAPHIC DESIGNER
PHOTOGRAPHY: MARI JULIANO